Game improvement: New entry in Titleist’s AP irons

Titleist’s 718 AP family, including the new AP3, is built for more forgiveness and distance. (Photo Courtesy of Acushnet Company)

For years, Titleist golf equipment was thought of as strictly for the better player. But with the introduction of the AP series – which stands for Advanced Performance – the company started to appeal to a broader constituency.

Now, every level of player can benefit from Titleist’s new 718 AP offerings.

The AP1 has been Titleist’s game improvement iron and the 718 AP1 raises that concept to a new level. The AP1 is built for maximum distance and forgiveness, according to the company, and makes it easier for golfers to get the ball in the air and stop quickly on the green.

It does so by designing each iron individually with hollow body long irons along with undercut cavity mid and short irons. The company says it is the best combination for distance and trajectory.

Titleist’s AP2 irons have been a staple for many PGA Tour players and low-handicap amateurs ever since they were first introduced in 2010. Its forged feel and tour-preferred profile and blade length appeals to the better player.

The 718 version is an upgrade. Although it’s a cavity-back iron, the 718 AP2 has a thinner forged body and a thinner steel face insert that increases launch and ball speed. High density tungsten is placed in the heel and tow of the long and mid irons increase forgiveness, while still keeping the same look at address.

The new entry into the AP family is the 718 AP3, which the company calls the “players distance iron.” It’s a hollow blade design with high-speed face technology, taking the best from the AP1 and AP2.

The hollow blade construction with a thin face creates a high launch condition and greater distance. The AP3 has a high moment of inertia through placing tungsten low and in the toe of the long and mid irons, creating more distance on off-center hits. Best of all, it has a look at address of a players iron.

The new AP irons will be in stores beginning Sept. 29. But starting Sept. 1, golfers can register to attend a free trial and fitting event at hundreds of locations across the country. For more, go to​.

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